The Blog Squad: Part 27

We are a group of three book bloggers situated on different continents but brought together by our love for books and a penchant for talking about them. We’ve joined our forces to create a collaborative series of posts about book blogging and we hope you’ll enjoy the discussions. 


Where do you post your reviews? 

All of my reviews are on Goodreads - whether I enjoyed the book or not. I don’t like to blog about books that I can’t rate positively but I will still send my review to the publisher and leave it on Goodreads because even negative reviews on Goodreads add to the book popularity.

If I receive a book for review from an Author or Publisher and I enjoyed it, I will make sure I cross post my review to my blog, Goodreads and Amazon and if I received the book off NetGalley or Edelweiss I will also be sure to post my reviews there.

Any books from my personal TBR that I purchase or borrow that are published traditionally I will generally post these reviews on my blog whether they are positive or negative.

All my reviews are posted of Goodreads and almost all of them on my blog. Whenever I get a book from NetGalley, I make sure to post on there too. I also post most of my reviews on Amazon.IN. I’m yet to start using Amazon.COM hence haven’t posted reviews there so far. I also share my reviews on Instagram and Twitter so it reaches a wider audience,

Whenever a review is requested by the author or publisher, I make sure to cross post at all the above places. I actually did a Blog Squad special infographic post on “How to be a Social Blogger” which would answer this question well!

Why should bloggers crosspost their reviews? 

Crossposting reviews is one of the easiest ways that a book blogger can help out authors and publishers. It’s not always quick and easy but it’s worth it! The more places your review is in, the more likely it is to be seen and the more likely the book will get publicity and that’s the whole reason we book bloggers exist, right?

Crossposting is a great way to have your review reach more people! It helps authors and publishers promote their book easily. And books with more reviews on sites like Amazon and Goodreads lead to more people picking up the book. Also it brings your blog more visitors! Sharing your reviews on social media is a publicity for you too as your followers might repost or retweet them. This brings forward your review to non followers who might one day start following your blog!

What are other ways to promote an author/book? 

Definitely! Other than simply posting and cross posting book reviews I’ve always found that something visual gets across really well.

  • Creating a ‘mood board’ on Pinterest for a book and promoting that
  • Creating an inspirational makeup look or nail art
  • Artwork and/or picture quotes from the book you are promoting

Other types of promo posts for your blog can be:

  • Guest Post - where the author writes a post for your blog
  • Author Interviews - you do a Q&A with the author. Personally I love reading these as I love to get to know a bit about the person behind the book and sometimes an answer on an interview can push me to read something by that author where I may not have picked it up to begin with.
  • Cover Reveals
  • Excerpt Post - Sometimes nothing can reel a potential reader in faster than reading an excerpt of the book in question!
  • A music playlist
  • A Character Interview - this can be a fun one where the blogger sets interview questions for one of the characters in the book. This can really help readers dig deeper into a character profile.

Aside from just using your blog as a platform for promotion there is also Twitter and Facebook and a huge one right now is Instagram/Bookstagram. A beautiful photo featuring the book you want to promote can go a loooong way with PR for a book or an author.

There sure are! It’s not just reviews that promote a book but various other types of posts can help promote books and the authors.

  • Author Interviews - They’re the best way for readers to learn about authors. It’s a great way to bring forward the reasons an author has for writing a book which can inspire others to pick it up.
  • Excerpts - Excerpts give the readers a small sneak peak of the writing and by choosing right, it could totally make people pick up the book ASAP!
  • Cover Reveals - Covers always catch the eye of most readers so that’s a great way of promoting the book
  • Themed posts on Instagram - I LOVE all the pictures on Bookstagram that are put together based on one theme - mostly a book or series. These can really interest people into picking up the book!
  • Guest Posts - Similar to author interviews, these help readers in knowing more about the author and the backstage of the books!

Come check out my answers over at their collab posts!: 

 We hope you’ve enjoyed Part 27 in our series of discussion posts! Please talk to us and let us know YOUR answers below. What do you think of our responses? If you have any specific questions you’d like us to address in the future, please let us know in the comments section below. Stay tuned for next week’s questions!

No comments